Chinese haute couture lovers are getting an extra special Easter egg this year courtesy of Christian Dior. For the first time since Belgian designer Raf Simons took over as creative director, the brand will be returning to mainland China and the country’s couture customers will be hurriedly booking appointments in the days following the show to place their orders.
The move isn’t a particular suprise: back in January Christian Dior CEO Sidney Toledano noted that China was the "big market of tomorrow" as the brand looks to expand its haute couture client base. It’s the second show the label has staged in China, following a previous outing last April at the Roosevelt Hotel in Shanghai.
Other major Western luxury brands have also recently put on shows in China, including Fendi, whose 2007 runway extravaganza took place on the top of the country’s Great Wall.
Dior is also planning an upcoming Resort show in Monte Carlo, set to take place in the Mediterranean principality on May 18.