Drake debuts new music video

Canadian rapper Drake has launched the music video for his single, Headlines, which first dropped back in July, reports HitFix.

The debut single off his sophomore album, Take Care, Drake’s auto-tuned lyrics deal with the high points and the pitfalls of fame, set over a heavy snare beat and synth loop.

The video conceptualizes the idea set forth in the lyrics, showing Drake – donning sunglasses and smoking a cigar – in an elevator: literally riding it up and down with the positive and negative aspects of becoming a breakout success.

The clip also shows Drake hanging out with a group of friends, who toast the rap star in time with the lyrics. The visuals take Drake everywhere from a sports arena to a vacant, run-down graffiti-sprayed building. 

The follow-up to Drake’s hugely successful debut album, Thank Me Later (2010), Take Care is expected to hit shelves on October 24.

"’Thank Me Later’ was a rushed album," the star told BBC 1 earlier this year. "That’s why my new album is called ‘Take Care’, because I get to take my time this go-round."