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Duffy Becomes the Face of Nivea

Duffy will be the new face of an upcoming Nivea ad.

Singer Duffy has been chosen as a model for Nivea for an exclusive advertisement in Fashion Rocks Magazine, reports Vogue.fr.

In the ad, the star will be photographed in front of her dressing room mirror, applying Nivea moisturizing cream to her face. Headed by American Vogue‘s editor-in-chief, Anna Wintour, the campaign will only be presented in Fashion Rocks Magazine.

The publicity will coincide with the Fashion Rocks concert, which kicked off for the first time 5 years ago. The press group for Condé Nast will oversee the event.

The Nivea company does not usually approach celebrities to represent its products.