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Dylan George unveils steamy Kellan Lutz campaign

Twilight star poses topless with model Anne V.

American denim and lifestyle brand Dylan George has unveiled the first images of their newest ad campaign, starring Twilight hunk Kellan Lutz and model Anne V., reports Coco Perez.

The steamy images for the fall 2011 campaign – shot in Beverly Hills by photographer Yu Tsai – show a shirtless Lutz paired with an underwear-clad Anne V. in an assortment of sexy poses.

More than just a pretty face, Lutz – best known for playing Emmett Cullen in the Twilight Saga films – partnered with brand founder Daniel Guez to help design the collection under the new Dylan George sub-label, Abbot + Main.

"How cool will that be to create my own line? I grew up wanting to be an inventor. I went to school for chemical engineering. I love to create. I’ve always wanted to get into fashion. I’ve always liked drawing, not Space Age stuff but high fashion," Lutz told WWD back in February.

The actor said that his favorite item from the new collection is a pair of charcoal grey straight-legged jeans: "I like the ones that can be dress pants… I like fitting in and not drawing attention."

Lutz’s 25-piece collection – which includes men’s t-shirts, pants, and cashmere knits – debuts this fall. Prices are expected to range from about $50 to $250.