American actor Eddie Cibrian strips down in the fall 2011 ad campaign for luxury lifestyle brand Charisma, reports People.
The 38-year-old actor – star of the new series The Playboy Club – is seen lounging shirtless in bed, wearing nothing but a robe, or even climbing into the tub.
"Being half-naked is incredibly uncomfortable," he admitted during the shoot. "Especially with everybody around watching you! But… they give you encouragement. [They say], ‘My god, that’s great! Man, that’s beautiful. It looks great. Man, those sheets look good. Those towels look good.’ It’s like wait! What about me?"
Despite his joking, the actor insists he’s fine with the focus being on the product and not his well-toned physique: "It’s not about you, it’s about the sheets [and] the towels… I said, ‘Fine. As long as those look good.’"
According to Cibrian, the hardest part of the shoot was tearing himself away from the comfortable bedding and linens.
"The shoot went spectacularly," he enthused. "The bedding is so comfortable. You get in there, and you want to fall asleep. The only problem is then you don’t want to get out of bed in the morning it feels so good."
The new print campaign – photographed by Steven Lippman – is set to debut in lifestyle magazines this October.