The New York company made a agreement with the Iconix group to work for the brand Rocawear which was created with the collaboration of Jay-Z.
Elizabeth Arden will be creating perfumes for men and women, soaps, beauty and skin care products. This will keep in the spirit of the urban style of Rocawear.
Jay-Z stated he was happy to work with Elizabeth Arden, and that this collaboration will permit them to diversify and develop the company.
The brand Rocawear was bought by Iconix last March. The Rocawear cosmetics created by Elizabeth Arden will be released next fall.