Emilio Pucci will open a virtual boutique on November 24.
The Web site created in partnership with the company Yoox will sport the brand’s image in brightly coloured graphics.
However, it won’t be models who will be sporting the clothing but rather dancers in motion, to best demonstrate the fluidity of the clothing.
Apart from the clothing and accessories that can be found in the boutique, the Web site will also offer other exclusive merchandise.
Starting November 24, you can find Pucci’s cruise collection for 2009.