After weeks of speculation, it has been officially announced that the actress is the new spokesmodel for Burberry, following in the footsteps of Kate Moss, Rachel Weisz, Agyness Deyn and Stella Tennant, reports ThisisLondon.co.uk.
The advertising campaign, directed by photographer Mario Testino, presents Watson wearing choice pieces of the fall/winter collection.
This contract with Burberry will be the first significant deal for the 19-year-old Harry Potter star.
Burberry Creative Director, Christopher Bailey, stated, “Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign.”