Emma Watson Signs With Chanel

The star, who plays Hermione Granger in the Harry Potter film series, has signed a deal worth $6 million US to promote the fragrance Coco Mademoiselle by Chanel, reported FemaleFirst.

 

The 18-year-old actress will be replacing Keira Knightley, 23, whose contract ends this summer.

 

A source revealed, "Emma has been slowly integrated into the Chanel brand. They have been dressing her for film premieres and parties over recent months to see if she is the right fit. Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up. Chanel realises it is important to target a young audience."