On October 10 only, 30 000 pairs of the limited edition Dirty Thirty jeans model will be sold in the brand’s 160 stores, as a celebration of its 30th anniversary.
With its clever design, the jeans may even appeal to both men and women.
A badge is also affixed onto a front pocket to commemorate the company’s 30 years of being one of the major players in the denim industry.
In addition to selling the exclusive jeans, Diesel is also planning on throwing several celebrations in 17 cities on October 11.