FashionMag reported that the race driver Franck Montagny signed with Yema watch company for three years.
The watch company has created a limited edition watch with a photo of the driver. Yema has used athletes or those involved in adventurous jobs to promote their products. Montagny, 29, who is a runner for the Formula 1 (F1), will be showing off Yema’s colours on different tracks around the world.
Montagny will be helping Yema to create the watch of his dreams. It will be ready in 2008, and there will only be 63 watches available. This is the driver’s lucky number.
The ads showing Montagny modelling the Rallygraf collection by Yema has already been launched.