Geri Halliwell says she dresses for herself.
The former Spice Girls singer has once again teamed up with British high street store Next to create a new range of swimwear, daywear and underwear and says she wants her and other women to feel confident in her designs.
She said: "I think I’m every woman – I know it’s a cliche but it’s true. Sometimes I’m ultra-feminine, then I’m chilled out and comfy, then I want to be super-glam. It’s fun being a woman! Although I have learnt what suits my body shape. I now also try to dress for myself rather than for approval.
"My new collection is feminine and flirty, yet still supportive. My priority was to give body confidence and to be sexy, yet flatter and give great support.
"It’s for real women who lead busy lives but still want to look and feel gorgeous."
Geri, 39, also wants men to appreciate her designs, telling Britain’s OK! magazine: "I always have real women in mind. My aim is to make them look the best they can. If a man is lucky enough to see her in her undies, he’ll find her even more attractive as they enhance what she’s got."