The several million dollar agreement will make Bundchen the face of the new fragrance called Liberte. The French company chose the model for her popularity in Europe, Japan, China and the Middle East.
Alexander Keller, a spokesperson for Cacharel, said, "Gisele Bundchen embodies perfectly our fragrance Liberté. She stands for the freedom and independence of young women."
Bundchen will be seen in television spots, and in magazine advertisements. The campaign work will be done in the Canary Islands.