A survey conducted of 1 000 Canadians aged 25 and older, who hold Master Card accounts, spend an average of 62 hours annually at the supermarket.
Far from being a chore, it seems that going to the store is turning into a hobby for several people. The survey revealed that the grocery trip usually occurs on Saturdays, between 6:00am and 2:00pm.
Additionally, the survey has shed light on habitual changes. Specifically, men are starting to do the shopping and there is a notable increase in the use of reusable bags.
Diane Miquelon, the vice president of Master Card Canada, explained that there have never been so many men grocery shopping. She added that since men are becoming more responsible for the task, retailers and distributors will have to start taking them into consideration when it comes to determining what will draw in a man to one place versus another.