Gucci and Fendi introduce their clothes for kids

Luxury brands Gucci and Fendi both unveiled their first children’s collection during Pitti Bimbo fashion shows in Florence, Italy.

The Gucci Kids collection for the 2011 Spring/Summer season was created by Frida Giannini, the creative force behind the house of Gucci. The collection offers jackets, shoes, sunglasses and other accessories for babies and children aged two to eight.

As for the house of Fendi, it maintains the momentum after launching a collection for newborns and now offers clothing for children aged two to twelve. It joined forces with Simonetta to create, produce and distribute its  ready-to-wear collection.

This distribution agreement with Simonetta should extend over several years. The chairman and managing director of Fendi, Michael Burke, said in April that he hoped to bring this new children’s collection to 300 outlets around the world.

Gucci and Fendi have both tried to choose materials that respect the environment. Their collections offer clothing made from organic cotton or linen, as well as non-toxic dyes.