Italian fashion house Gucci has teamed up with Italian car manufacturer Fiat to create a special edition vehicle in honor of their country’s 150th anniversary, reports FashionMag.
Yesterday (February 23), the Fiat 500 by Gucci, custom designed by creative director Frida Gianinni, was unveiled as part of Milan Fashion Week. The designer vehicle will be on display next at the Geneva Motor Show March 3 to 13 in Switzerland, before making an appearance in other major cities, such as Paris, London and Tokyo.
Available in black or white, the design features a signature Gucci green-red-green racing stripe. Other signature touches from the fashion house appear in the leather interior, the hubcaps, brake calipers and on the hatchback.
With a list price starting around $23,000, orders can be placed online from April 1 until June 30.
"When the Fiat 500 first hit the road in the ’50s it created a style revolution," said Gianinni in a statement. "Gucci’s history has always been about traveling in style so when this collaboration came up, it struck me as the perfect opportunity to create a new modern travel statement."
Also this April, the fashion house will introduce an exclusive 500 by Gucci accessory set, which includes travel and driving accessories, leather goods, track suits, and sunglasses– all designed to match the vehicle.