Gucci gives back

Upscale Italian fashion designer Gucci is following the footsteps of Lady Gaga and several other fashion brands, including Maison Martin Margiela, Theyskens Theory, Colette, and Uniqlo, all of which have done their part to help Japan recover from the March 11 earthquake and tsunami occurred, reports Vogue.

Gucci introduced a limited edition charity bracelet to support earthquake relief efforts in Japan.  All proceeds from sales of the bracelet will benefit the Japanese Red Cross Society to support victims of the devastating Higashi Nihon Dai-Shinsai earthquake and tsunami that struck Japan in March.

Featuring a white-red-white webbed strap that reflects the colors of the Japanese flag, the bracelet also features a medallion with an engraved message, “Gucci loves you.” 

The charity bracelet debuts this month at Gucci stores throughout Japan, followed by worldwide distribution in Gucci flagship stores across the United States, Europe, and Asia.

Gucci and fellow brands in the PPR Luxury Group have collectively raised almost $3 million in Red Cross donations.

Founded in Florence by Guccio Gucci in 1921, the Italian fashion and leather goods label is part of the Gucci Group, owned by French company PPR. In 2006, Frida Giannini was appointed to replace Tom Ford as creative director for the entire Gucci label.