Gucci partners with Grammys for jewelry

Luxury designer Gucci announced a special partnership with The Recording Academy, organizer of the Grammy Awards, to create a line of jewelry and watches to be called Grammy Gucci, reports FashionMag.

Profits from the sale of products in this collection will go towards funding a program developed for the restoration and preservation of major music recordings.

The range of jewelry, supervised by Frida Giannini and available in limited edition, is inspired by the gramophone statuette given to musical artists who were honoured during the Grammy Awards.

Artistic director of the Italian label, Giannini said: "The music, like film, has an essential place in contemporary culture and is often a source of inspiration for my creative work."

Last July, Gucci launched its first jewelry collection, consisting of two lines: Horsebit and Chiodo. Unveiled at the last Cannes Film Festival in May 2010, this collection offers handcrafted ornaments designed and distributed exclusively by Gucci.