As part of the launch of his autobiography Decoded today (November 16), rapper Jay-Z partnered with luxury brand Gucci to design a one-of-a-kind leather jacket, reports Vogue.
On display at Gucci’s flagship New York store, the jacket was part of his autobiography’s promotional campaign, which had fans searching for online clues in a national scavenger hunt. The jacket lining reproduces the first few pages of his memoir.
The American rapper had delayed the launch for several years after various people in his life were interviewed and he learned things he hadn’t known about when he was a child.
The much-anticipated memoir delves into his abandonment by his father at age 11, the meaning behind his songs, as well as covering his ascent from the Brooklyn housing projects to the top of the music charts and subsequent creation of his entrepreneurial empire.