Gwen Stefani new face of L’Oréal Paris

American pop singer and fashion designer Gwen Stefani, 41, was announced as the latest celebrity spokesperson for L’Oreal cosmetics company, reports People.

“I can’t believe I get to be one of the L’Oréal Paris girls,” said the No Doubt singer, “I love playing dress up, on stage or shooting videos, it’s always been one of my favourite parts of being in a band.”

The pop star added: “To get to work with such a modern, talented group of people is really exciting. I’m a lucky, lucky girl.”

Known for her signature dark red lipstick, Stefani’s first advertising campaign will promote the brand’s Infallible Le Rouge lip colour.

L’Oreal has released a sneak peek of an image from the set of the glamorous singer’s photo shoot and plans to debut her television commercial during this Sunday’s Golden Globes awards broadcast.

The singer and fashion designer, who has her own clothing line L.A.M.B., joins fellow A-list celebrities including Slumdog Millionaire actress Freida Pinto, 26, Crazy in Love singer Beyoncé Knowles, 29, and Desperate Housewives actress Eva Longoria, 35, in promoting the beauty brand.

The L’Oréal Group is the world’s largest cosmetics and beauty company. Based in France, the company focuses on hair colour, skin care, sun protection, make-up, perfumes and hair care.