The clothing brand Candie’s will help Hayden Panettiere promote her new single, Wake Up Call. The song will be the first single to be released from her new album on Hollywood Records, reports Billboard.com.
Details regarding finances have not been revealed, however Hollywood Records indicates that Candie’s will be covering the majority of the expenses to promote the single, including a television ad, a photo campaign, and a video.
The ad campaign will be presented at the end of July, and the song will be digitally-released on August 5. Wake Up Call will be on Panettiere’s new yet-untitled album, which will be released in 2009.
Candie’s announced its public affiliation with the Heroes star in February.