Hermès has found its inspiration for past ad campaigns in fairy tale stories and characters. Its new advertising campaign for the 2010-2011 Fall/Winter season offers something different but no less interesting.
The campaign of this new Hermès collection is clearly influenced by Sherlock Holmes. Model Constance Jablonski is photographed wearing a range of menswear inspired by the collection’s British style. It also highlights the presence of the renowned brand’s timeless silk scarves.
Paolo Roversi directed the photo shoot that portrays Jablonski as an androgynous detective in a Victoria street setting. The mood for this collection is decidedly wintry bleak.