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H&M unveils Versace collection

Swedish retailer meets Italian design for strong colors, wild prints, and a glam attitude.

Last June, the Swedish retail giant H&M announced a new collaboration with Italian fashion house Versace. Having worked with Lanvin, Sonia Rykiel, Karl Lagerfeld, today (October 20) H&M revealed the latest designer collection in collaboration with Donatella Versace.

“The collection for H&M is the essence of Versace,” said Donatella Versace. “For the collaboration we’ve brought back from the archives, as well as from more recent collections, some of the icons of Versace such as the bright prints, the Greek key and daring cuts. I can’t wait to see how H&M’s wide audience will make these pieces their own."

Versace hopes to bring their classics to a whole new audience. Iconic dresses are the focus of the women’s collection, while menswear is centered on sharp tailoring. And, for the first time, an H&M designer collaboration will include houseware pieces.

The collection includes many of the iconic designs. For women, a classic black silk crepe dress has gold Grecian buttons on its patent straps, while the flow of a floor-length goddess gown is balanced by boning in the bodice. For night-time shine, multi-color sequin dresses are covered in archival Versace prints, short metallic dresses come in either silver or gold, and strong color shift dresses are embellished with studs in classic Greek motifs.

All collections will be available online and in about 300 stores worldwide on November 17.