H&M have created nine 10-foot statues of David Beckham to mark the second David Beckham Bodywear campaign.
The Swedish clothing chain will display the statues of the hunky soccer star in various spots in New York, Los Angeles and San Francisco as they celebrate working with him once more.
The statues will be on display from Sunday (19.08.12) to Thursday (23.08.12).
As part of the campaign, those who Instagram a photo of a Beckham statue with the hashtag #HMBeckham will be eligible for several prizes, including 10 mini statues of Beckham, a pair of underwear signed by him and a $1,000 shopping spree at H&M.
David, 36, released his first collection of male bodywear with H&M in February and admitted his children get embarrassed when they see him posing in adverts for it.
The handsome athlete – who has four kids, Brooklyn, 13, Romeo, nine, Cruz, seven, and 13-month-old Harper, with fashion designer wife Victoria – said: "They say ‘Oh my God Daddy – not again’. They were like, ‘That’s really good, but everyone’s gonna see you in your pants.’ "