According to PageSix, the 47 year old icon may not be the right celebrity to market to the 18 year-old crowd. The Hung Up singer is set to be the new face of the retail chain for the fall collection.
Jerry Kella Femina, an advertising expert, said, "These kids trade in stars every two or three years, and many don’t know Madonna."
Liz Rosenberg, a spokesperson for Madonna, replied by saying, "I defy any 18-year-old to do a quarter of what Madonna does on stage. I hope Jerry Della Femina takes a nice pill."