Actress-singer Jennifer Lopez has been expanding her endorsement empire exponentially in the last year. With the upcoming launch of her latest fragrance Love & Light on the heels of her American Idol judging stint and the release of her album Love?, Lopez shows no signs of slowing down, reports People.
The surprise launch takes place ahead of her eighteenth scent Love & Glamour due out in October. Love & Light personifies the soft, sensual side of the American star. The fragrance is a “sparkling floral, woody fragrance,” according to WWD. The glass flacon is shaped to mimic a curvy, feminine torso, and topped with a jewel-like cap.
Lopez and Coty have teamed up with HSN for an exclusive debut on July 2. Fans will have the opportunity to win a trip to HSN Studios in St Petersburg, Florida to meet J.Lo during the launch and live broadcast.
The On the Floor hitmaker will host the live launch, spending eight hours on the air, answering calls from fans and sharing stories with viewers about her inspiration, global beauty trends, as well as her career and private life.
Love & Light, available in 30 and 75 ml eau de toilette, hits the shelves at Kohl’s department stores this September.
Soon Lopez along with her husband, singer Marc Anthony, will start filming their new talent show Q’Viva! The Chosen in partnership with American Idol creator Simon Fuller. The show will document the superstar couple’s journey in assembling a cast of performers to showcase Latin culture. The show will be filmed in three languages and broadcast simultaneously across 21 countries in North, Central and South America.