Jacqueline Bisset will follow in the footsteps of Fergie, Courteney Cox, Patrick Dempsey, Salma Hayek, Reese Witherspoon and Derek Jeter by becoming a famous face for the cosmetics company," reports La Presse.
Jacqueline Bisset will be the spokesmodel for present Avon Anew, a new collection of anti-aging skincare products aimed at women 60 and older.
The advertising campaign featuring Jacqueline Bisset will be launched in the fall. The Oscar-winning actress will plug Anew’s new Platinum range, which includes a night cream and a serum.
According to Andre Baradat, vice president of Avon, "Jacqueline represents everything that a woman aspires to be Anew: beauty, grace and refinement."