James Franco dresses up for Gucci

After turning on the charm for a Gucci Sport Pour Homme fragrance ad that had the Hollywood hunk emerging fully-clothed dripping wet from a swimming pool, the Italian fashion house has managed to snag James Franco for a new campaign for their made-to-measure or ‘bespoke’ men’s suits, reports Coco Perez.

The bespoke service has just been launched and this new promotional campaign has been themed, ‘All the World’s a Stage,’ with Franco slouching nonchalantly for photographer Nathaniel Goldberg at the famous Rome film studio Cinecittà.

“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service,” said Gucci creative director Frida Giannini in a statement.

For about $3,000, tailors will take measurements and construct an expertly-tailored men’s suit. Gucci’s made-to-measure service will launch in 11 boutiques across the world and boasts 178 possible combinations of colors and fabrics.

The suits will take about 6 weeks to make, and then customers will be able to look like the 127 Hours star – from the neck down at least.

Last year, Franco co-hosted the Oscars, and was nominated for an Academy award for his starring role in 127 Hours. Franco recently produced and starred alongside Winona Ryder in the psychological thriller The Stare written by his film professor Jay Anania, due out next year. He’s currently shooting fantasy film Oz: The Great and Powerful scheduled for release March 8, 2013.