James Franco Promoting Gucci

The website CosmeticNews.com revealed that Procter & Gamble, the company that owns Gucci, has contracted actor James Franco.

Franco will be the face of the new men’s fragrance which is set to launch in September.

The creative director at Gucci, Frida Giannini, affirmed that she chose the 30-year-old celebrity because of his elegance, modernity, and his natural sense of style.

Procter & Gamble has not revealed any details about the future advertising campaign featuring James Franco.