Italian fashion house La Perla has partnered with French designer Jean-Paul Gaultier to create a provocative new line of lingerie.
In an interview with Wedding Style magazine, Gaultier – who was responsible for designing Madonna’s famous cone-bra for her Blonde Ambition Tour in 1990 – said that his lingerie line "was bound to happen."
"Lingerie is part of my DNA: I have always used it in my collections. With La Perla, I have found a perfect partner," he added.
According to Gaultier, the line will speak to his belief about female empowerment: "I would like to give women freedom to be who they are. I personally think women are the stronger sex; that they are more intelligent and much stronger than us men, and I always wanted to show a strong woman who seduces because she wants to," he explained.
The designer – who recently opened a retrospective of his work at the Montreal Museum of Fine Arts in Canada – admitted that his love of designing lingerie and clothing goes back to childhood.
"I made my first cone-shaped bra out of newsprint for my teddy bear Nana," he revealed. "I was always alone, doing my own story. It was my world, one in which I was very happy, dressing my teddy bear."
The designer’s new collection for the label will be available at La Perla and Jean-Paul Gaultier boutiques worldwide.