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Jean Paul Gaultier revives MaDame

Jean Paul Gaultier launches his MaDame fragrance with Agyness Deyn.

Coco Perez reports that Jean Paul Gaultier decided to revive his 2008 fragrance MaDame for an Eau de parfum launch.

Model Agyness Deyn is the face of this boyish-inspired fragrance. She’s the incarnation of the insolent woman, sparkling and modern, who is not afraid to show her style.

The MaDame website (ma-dame.com) is really interesting. It calls the Eau de parfum, "An addictive floral perfume, spicy and sophisticated, a black rose cloaked in patchouli, with flashes of a biting pink pepper warmed by musk and cedar. A seduction as refined as it is affirmative!"

The site talks about the inspiration for the perfume, other products and has lots of extras. There’s also a cool contest, Glam & Rock Girl, which JPG fans will no doubt love.

The contest invites participants to "Show your style and post your best picture in the Glam’Rock gallery."

The winner will receive a Glam’Rock day in Paris, Jean Paul Gaultier accessories as well as an invitation to JPG’s next runway show.

Five finalists will participate in a photo session with a professional photographer and the top ten finalists will receive a complete line of MaDame products.