Continuing in her role as L’Oréal brand ambassador, Jennifer Lopez models the brand’s Infallible makeup collection in a new ad campaign, reports Coco Perez.
The ads feature a close-up of the actress’ face, alongside the range of products that comprise the Infallible Makeup Collection.
This is Lopez’s second campaign for the brand. Her commercial for L’Oréal’s Eversleek hair care line debuted last month during the Golden Globe Awards on January 16.
"It’s about being a modern woman and all the things that we have to deal with and still being able to stay sleek, smooth. And I like that idea for women. I like the idea of being in your own power, in control," said Lopez of the Eversleek line.
As brand ambassador for L’Oréal, Lopez follows in the footsteps of Milla Jovovich, Diane Kruger, Evangeline Lilly, Eva Longoria and Beyoncé Knowles.
The company dates back to 1909 when it was originally registered as the Société Française de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France"). In 1920, the brand originally employed three chemists – and has since grown to almost 2,000 researchers today.
Headquartered in Paris, France, the L’Oréal Group is one of the largest cosmetic companies in the world, with a focus on six different product lines: hair colour, skin care, sun protection, makeup, perfume and hair care.