Jennifer Lopez Makes Controversy

The expectations were great for the new ready-to-wear clothing line of the star.  After the first part of the show didn’t bring much applause, the second half resulted in good reactions. 

However, the choice of materials used in her clothing line did not have everyone in agreement.  Lopez loves fur, and her new collection contains a lot of fur.

"Jennifer is a great lover of fur," said Charlie Ross, US director of marketing for Saga, which made Lopez’s Sweetface label.
"Sweetface is a luxury label and Jennifer wanted her furs."
"She told me her favourite piece is a bleached silver fox coat with strips of the fox stitched on to a chiffon back."

Such a collection has aroused much controversy, since many large distributors don’t want to carry clothing made with fur.

The new collection, Sweetface, is more expensive than her previous clothing line, JLo, that was launched for the first time in 2001.  Since that time, the star has broadened her brand name to include perfumes and lingerie.