Singer, designer, actress, pop culture icon and retail powerhouse, Jessica Simpson, along with Beverly Hills skincare expert, Nerida Joy have announced plans to launch BeautyMint.com.
Simpson already has her own line of footwear, apparel and fragrances, and is now adding BeautyMint, a personalized monthly skincare system featuring exclusive products developed by Joy, which combine anti-aging technology and science with natural ingredients.
In a post on Twitter, she wrote, "Hey Beauty Addicts! So excited for the launch of my new skin care collaboration @beautymint. Sign up for early access."
The beauty website is the latest addition to the expanding roster of successful BeachMint social commerce brands, which already include Mary-Kate and Ashley Olsen’s StyleMint and Kate Bosworth and Cher Coulter’s, JewelMint.
“…I’m excited that there’s finally an affordable brand that offers women personalized skincare with the most advanced products that maintain youthful, healthy skin,” said Simpson. “I love the BeautyMint system and what it’s done for my skin so I can’t wait to make it available to women everywhere.”
Aiming to launch this month, BeautyMint members will take a skin questionnaire to identify their skin type and specific concerns so BeautyMint can personalize the right system to target each member’s needs.
"I’ve been working with skin for over thirty years and I know how skin changes over time and how it varies from woman to woman,” said celebrity skincare expert Nerida Joy. “There is no one system that is right for everyone…the BeautyMint program allows me to provide the same advice and quality of product my loyal celebrity clients receive in my Beverly Hills center.”