The singer and actress has teamed with Camuto Group and Parlux to create her own fragrance. According to a joint statement, the scent will reflect the style and personality of the star.
Simpson said, “I wanted to partner with a company that would be able to express my personality through a fragrance. After meeting with Parlux, I’m extremely excited to start the development process with them.”
Simpson has already entered the cosmetics world, created a clothing line, and a swimwear collection.