The high-end accessories label has teamed with the Elton John AIDS Foundation to launch a capsule collection, for which 25% of the sales will go towards financing the Simelela Rape Centre in South Africa, reports FashionMag.fr.
Jimmy Choo has been supporting the AIDS prevention cause since 2005. The company organised a shoe auction to raise funds to finance the creation of the Simelela Rape Centre in Cape Town. The facility was built with the goal of helping rape victims by offering them PEP (post-exposure prophylaxis) to reduce the risks of HIV contamination. It also offers aid and legal support to rape victims.
The Project PEP line by Jimmy Choo includes tote bags, ballerina flats and flip flops. The items will be offered in limited edition, and can be found in the brand’s boutiques worldwide starting November.