Emporio Armani has chosen actor Josh Hartnett to become the face of the fragrance Diamond. The fragrance will be launched during the Milan Men’s Fashion Week, which takes place on June 21 through June 25, reported Vogue.fr.
Giorgio Armani explains his choice affirming his admiration for Josh Hartnett, and that he considers him to be one of the most talented actors of his generation. He added that Hartnett’s relaxed style, magnetic charisma and personality inspired the new scent.
Diamonds for Men will be on sale starting in September.