Lancôme unveils images of the first ad campaign featuring its new face, Julia Roberts. She introduces the latest mascara from the French cosmetics brand, Coco Perez reports.
The Lancôme website describes the new Definicils Precious Cells mascara. It says: "Experience the first mascara from Lancôme that visibly regenerates the condition of lashes. Reveal fuller, beautifully defined, stronger lashes. Lash fallout is minimized during makeup removal."
This mascara by Lancôme retails at $29 US and should be available by mid-summer. However, it is already on sale exclusively at Nordstrom, and online at Nordstrom.com.
Lancôme celebrated its 75th anniversary in early 2010. To mark the event, the house released Lancôme, une excellence française (Lancôme, French excellence), a special book dedicated to its story and written by novelist and journalist Stephen Guibourg.