The 43-year-old actress is following in the footsteps of Anne Hathaway, who was the cosmetic company’s former covergirl.
“It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand," stated Lancôme’s President, Odile Roujol.
The French beauty will be the face for the anti-aging products that are part of the Rénergie line.
Later this year she can be seen in an ad campaign done by Nick Knight. In addition to this contract with Lancôme, the actress has the starring role in the drama The Certified Copy.