Following in the fragrant footsteps of many pop stars, young Canadian singer Justin Bieber, 16, is launching his very own fragrance, but has chosen to do it in his own unique and youthful way.
Instead of traditional bottled fragrance, the teen pop singer is offering scent-infused wristbands and dog tags for the unisex scent called My World.
Perfume meets fashion in this whole new product category. Teaming up with Etoile Nation Beauty, the patented resin technology is designed to hold the scent for at least one year.
“This Justin Bieber juggernaut is never going to end. Justin is a total grassroots phenomenon. The resin delivers the scent in a way that is every bit as good as a juice,” said Etoile president, Michael Ferrara.
Bieber’s My World fragrance will be available at Walmart on November 26.
The hardworking young artist launches his third album, an acoustic version of songs from his first two albums, on November 23, plus his 3-D bio-pic is due out in February 2011.