Justin Timberlake, with his friend and partner Trace Ayala, has decided to collaborate with Target to launch a new brand called William Rast, reports the Daily News.
The William Rast collection, featuring denim, outerwear and sportswear for men and women, will be launched in December and will be available for a month, the retailer announced yesterday,
Target has collaborated on several such limited editions, with big names in fashion including Zac Posen, Jean Paul Gaultier, Proenza Schouler and Rodarte.
William Rast is described as a collection that offers a casual look with an emphasis on jeans and leather jackets.
It was launched earlier this year as part of Fashion Week in New York.