Guru, the energy drink maker, has announced a collaboration with international artist Kanye West to create a new product inspired by his own artistic vision.
This news coincides with the innovative ad campaign launch, having the slogan, "Clean Energy for Dirty Minds."
West, who discovered Guru in the streets of New York, was intrigued by the company’s innovative approach.
In addition to Kanye West’s collaboration, the star will also released a video series online, having the same "Clean Energy for Dirty Minds" title, advertising the six new products to the line of energy drinks.