Rapper Kanye West decided to undergo a name change to "Martin Louis The King Jr."
From now on, he wants to go by his new nickname, which he adopted for his Louis Vuitton shoe collection launched last week in Paris for Fashion Week.
In a video posted on his blog, he said, "Due to what has happened – what has happened so severely when the red shoes hit the runway, I was forced to change my name to Martin Louis the King Jr. Address me as such."
West has a strong ambition to become a big name in fashion by learning the ropes of the industry.