Karl Lagerfeld makes time with Fossil

German fashion designer Karl Lagerfeld – creative director of Chanel – is partnering with accessory manufacturer Fossil to launch his own line of timepieces.

"It is essential for us to work with the best license partners in each segment – that is why we are happy to partner up with Fossil," said label president Pier Paolo Righi.

The new timepieces – which will be available in both men’s and women’s styles – are part of the namesake signature line that Lagerfeld announced in Paris last week, and according to Righi, will be the beginning of several licensing deals. The watches are expected to start appearing in stores in spring 2013.

"We look forward to working with Karl Lagerfeld," added Fossil vice chairman, Mark Quick. "It is a pleasure to work with such an inspiring fashion visionary."

Lagerfeld – best known for his haute couture designs for Chanel, Fendi and his own eponymous label – recently announced that he will be introducing a line of affordable womenswear under the label Karl which will be available in the new year.

Over the past year, Lagerfeld has been carefully marketing himself through joint projects like his limited edition collection for Macy’s and the launch of his new fragrance Karleidoscope. He also appeared in advertisements for Magnum ice cream bars, Diet Coke and Volkswagen.