According to FemaleFirst, the actress has teamed with David Babaii to create WildAid, a line of products and style tools for hair. Proceeds from the collection will go to the WildAid organisation.
Hudson explained, "I’ve been asked to do a lot of campaigns in the past and this feels like the perfect fit for me. David is the best at what he does and he’s put so much of himself into the development of this line. And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special."
These products are made from a mixture of natural ingredients and are devoid of sulfates, parabens or animal products. Moreover, none of them have been tested on animals.
WildAid is working with the government and the community to prevent the destruction of wildlife.