Luxury watchmaker Longines has revealed the first images from its newest ad campaign featuring Oscar-winning actress Kate Winslet, reports Coco Perez.
After joining the brand as one of their "Ambassadors of Elegance" earlier this year, the Oscar-winning actress traveled to Rome to film a television commercial alongside Bollywood star Aishwarya Rai Bachchan and Taiwanese model Lin Chi-ling.
Winslet began her film career at age 17, starring in Peter Jackson’s Heavenly Creatures. In 1995, she was nominated for an Oscar for her role in Sense and Sensibility, but it was her 1997 role in the Hollywood blockbuster Titanic that truly brought her to international fame.
Based in Switzerland, Longines has been in the watchmaking business for over 175 years. By 1911, the brand was established internationally, selling timepieces around the world and employing over 1,100 people.
The brand has become particularly notable within the realm of athletics, and is the official timekeeper for major sporting events such as England’s Royal Ascot and the French Tennis Championships.
Longines is a subsidiary of the Swatch Group, a Swiss watch manufacturer with over 23,000 employees. Along with producing Longines and their own Swatch brand, the parent company manufactures timepieces under several other major labels, including Calvin Klein, Tissot, and Tiffany & Co.