Pop star Katy Perry is partnering with the popular micro-blogging site Twitter to make her California Dreams 2011 Tour more interactive for fans by including their tweets as part of the show, reports Teen News.
Through technology called ‘Tweet-to-Screen,’ concert-goers will be able to submit messages and photos to the micro-blogging site and see them appear on two giant screens positioned on either side of the stage. Fans at home will be able to follow along through the tour diary on Perry’s official site.
Each concert will have a unique hashtag — a special word that Twitter uses to pull together all tweets on a particular subject — which Perry will reveal on the day of the event. After both automated and manual review, the messages and photos will appear on the giant screens, allowing fans to share their excitement and experience.
"This is the beginning of offline, online, fan and audience integration that creates a more engaging experience at the show," said Sam Decker, CEO of Mass Relevance, the company providing the Tweet-to-Screen technology.
"It also encourages fans to tweet and enables fans at home to see the excitement about the show, getting others even more excited about Katy and seeing her concert."