Watch brand Casio introduced a new advertising campaign for its line of Baby-G watches. Coco Perez reports rising pop star Ke$ha is the new face of the brand.
The 23-year old singer has a deal with the company to promote its Baby-G women’s watches. She even had the opportunity to design two exclusive watch models herself. The first model will hit stores next summer.
Ke$ha attended the Casio press conference at the Manhattan Center this week in order to unveil the company’s new advertising campaign for Baby-G watches. She performed several songs during the event.
Ke$ha will be in Toronto tomorrow (August 5) and Montreal on August 7 as the opening act on Rihanna’s Last Girl on Earth tour.
She also passed through Ottawa yesterday (August 3) to headline her own gig at the Ottawa Civic Centre Fair.