British singer and actress Kelly Osbourne, 26 will replace Gossip Girl star Taylor Momsen as the new face of Material Girl, Madonna’s junior apparel collection, reports Us magazine.
“Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks," a rep confirmed.
The Material Girl Collection aimed at teenage girls was designed by Madonna, 52, and her 14-year-old daughter Lourdes, and launched last summer with Momsen, 17, as its spokesperson. The pop icon says that the designs are inspired by her daughter’s own personal tastes.
On January 11, Lourdes, who writes the fashion label’s blog, announced the line was "desperately seeking" a new face. Osbourne, daughter of Brit rocker Ozzy, who’s first hit song was a cover of Madonna’s Papa Don’t Preach, was the natural choice.
“Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolized her, which she was very flattered by. It’s a huge coup," a source told Britain’s Sunday Mirror.
Osbourne became famous for her role in the MTV reality show The Osbournes, which chronicled her famous family’s life from 2002 to 2005. She quickly began to be noted for her varied and trendy style among fashion commentators.
In August 2010, it was confirmed that Osbourne was signed up to appear alongside Joan Rivers as a fellow judge on weekly fashion show Fashion Police on U.S. cable network E!