Award-winning singer-songwriter Keri Hilson joins the Avon family as the new face of Imari fragrance, Imari Seduction fragrance and the flagship Color brand. She takes over from singer-actress Jennifer Hudson.
This new association between Hilson and Avon was announced April 12 in Las Vegas during the brand’s annual conference.
Keri Hilson says, "I’m so excited and honored to be Avon’s newest face. Avon has always been dedicated to empowering women through beauty. I’ve always strived to do the same with my music. To be a part of that experience means a tremendous amount to me."
Bob Briddon is Group Vice President, Marketing, Avon North America. He speaks for the company: "Keri embodies everything the Avon woman aspires to be — beauty, grace, confidence and success. We are thrilled to have her on board as the face of Imari and our Color collection."
Jennifer Hudson is now the spokesperson for Weight Watchers.
Other celebrities who have represented Avon include Patrick Dempsey, Reese Witherspoon, Zoe Saldana and Fergie.